{"id":4426,"date":"2025-11-13T23:00:08","date_gmt":"2025-11-13T23:00:08","guid":{"rendered":"https:\/\/sercarch.com\/?page_id=4426"},"modified":"2025-11-13T23:06:43","modified_gmt":"2025-11-13T23:06:43","slug":"politica-de-privacidad","status":"publish","type":"page","link":"https:\/\/sercarch.com\/en\/politica-de-privacidad\/","title":{"rendered":""},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4426\" class=\"elementor elementor-4426\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc02daf e-flex e-con-boxed e-con e-parent\" data-id=\"cc02daf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d5616 elementor-widget elementor-widget-text-editor\" data-id=\"b1d5616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 data-start=\"288\" data-end=\"316\"><strong data-start=\"290\" data-end=\"316\">Pol\u00edtica de Privacidad<\/strong><\/h1><p data-start=\"318\" data-end=\"732\">En <strong data-start=\"321\" data-end=\"333\">Sercarch<\/strong> valoramos la confianza de nuestros usuarios y nos comprometemos a proteger su informaci\u00f3n personal. La presente <strong data-start=\"446\" data-end=\"472\">Pol\u00edtica de Privacidad<\/strong> explica c\u00f3mo recopilamos, utilizamos, almacenamos y protegemos los datos personales que se obtienen a trav\u00e9s de nuestro sitio web. Al acceder o utilizar esta p\u00e1gina, el usuario acepta los t\u00e9rminos descritos en esta pol\u00edtica. Recomendamos leerla detenidamente.<\/p><hr data-start=\"734\" data-end=\"737\" \/><h2 data-start=\"739\" data-end=\"789\"><strong data-start=\"742\" data-end=\"789\">1. Responsable del tratamiento de los datos<\/strong><\/h2><p data-start=\"791\" data-end=\"1088\">El responsable del tratamiento de los datos es Sercarch (sitio web creado con fines educativos).<br data-start=\"887\" data-end=\"890\" \/>Si el usuario desea contactar con el responsable para cualquier consulta relacionada con la privacidad o sus datos personales, puede hacerlo a trav\u00e9s del formulario de contacto habilitado en la web.<\/p><hr data-start=\"1090\" data-end=\"1093\" \/><h2 data-start=\"1095\" data-end=\"1137\"><strong data-start=\"1098\" data-end=\"1137\">2. Datos personales que recopilamos<\/strong><\/h2><p data-start=\"1139\" data-end=\"1330\">Recopilamos datos personales \u00fanicamente cuando el usuario interact\u00faa con nuestro sitio web y siempre bajo su consentimiento o por necesidad operativa del servicio. Estos datos pueden incluir:<\/p><h3 data-start=\"1332\" data-end=\"1393\"><strong data-start=\"1336\" data-end=\"1393\">2.1. Datos proporcionados directamente por el usuario<\/strong><\/h3><ul data-start=\"1394\" data-end=\"1636\"><li data-start=\"1394\" data-end=\"1416\"><p data-start=\"1396\" data-end=\"1416\">Nombre y apellidos<\/p><\/li><li data-start=\"1417\" data-end=\"1452\"><p data-start=\"1419\" data-end=\"1452\">Direcci\u00f3n de correo electr\u00f3nico<\/p><\/li><li data-start=\"1453\" data-end=\"1491\"><p data-start=\"1455\" data-end=\"1491\">Tel\u00e9fono (en caso de contactarnos)<\/p><\/li><li data-start=\"1492\" data-end=\"1558\"><p data-start=\"1494\" data-end=\"1558\">Direcci\u00f3n de env\u00edo y facturaci\u00f3n (en caso de realizar compras)<\/p><\/li><li data-start=\"1559\" data-end=\"1636\"><p data-start=\"1561\" data-end=\"1636\">Datos de pago (procesados de forma segura a trav\u00e9s de proveedores externos)<\/p><\/li><\/ul><h3 data-start=\"1638\" data-end=\"1684\"><strong data-start=\"1642\" data-end=\"1684\">2.2. Datos recopilados autom\u00e1ticamente<\/strong><\/h3><ul data-start=\"1685\" data-end=\"1856\"><li data-start=\"1685\" data-end=\"1701\"><p data-start=\"1687\" data-end=\"1701\">Direcci\u00f3n IP<\/p><\/li><li data-start=\"1702\" data-end=\"1735\"><p data-start=\"1704\" data-end=\"1735\">Navegador y sistema operativo<\/p><\/li><li data-start=\"1736\" data-end=\"1774\"><p data-start=\"1738\" data-end=\"1774\">P\u00e1ginas visitadas dentro del sitio<\/p><\/li><li data-start=\"1775\" data-end=\"1800\"><p data-start=\"1777\" data-end=\"1800\">Duraci\u00f3n de la visita<\/p><\/li><li data-start=\"1801\" data-end=\"1856\"><p data-start=\"1803\" data-end=\"1856\">Cookies t\u00e9cnicas, estad\u00edsticas y de personalizaci\u00f3n<\/p><\/li><\/ul><p data-start=\"1858\" data-end=\"2000\">Estos datos se recopilan para mejorar la experiencia de navegaci\u00f3n, garantizar el correcto funcionamiento del sitio y analizar su rendimiento.<\/p><h3 data-start=\"2002\" data-end=\"2049\"><strong data-start=\"2006\" data-end=\"2049\">2.3. Informaci\u00f3n procedente de terceros<\/strong><\/h3><p data-start=\"2050\" data-end=\"2260\">En caso de integrar herramientas externas como Google Analytics, redes sociales o pasarelas de pago, estas plataformas pueden recopilar datos adicionales de forma independiente conforme a sus propias pol\u00edticas.<\/p><hr data-start=\"2262\" data-end=\"2265\" \/><h2 data-start=\"2267\" data-end=\"2311\"><strong data-start=\"2270\" data-end=\"2311\">3. Finalidad del tratamiento de datos<\/strong><\/h2><p data-start=\"2313\" data-end=\"2391\">Los datos personales recopilados se utilizar\u00e1n con las siguientes finalidades:<\/p><ul data-start=\"2393\" data-end=\"2861\"><li data-start=\"2393\" data-end=\"2467\"><p data-start=\"2395\" data-end=\"2467\"><strong data-start=\"2395\" data-end=\"2416\">Gestionar pedidos<\/strong>, pagos, facturaci\u00f3n y env\u00edos en la tienda online<\/p><\/li><li data-start=\"2468\" data-end=\"2534\"><p data-start=\"2470\" data-end=\"2534\"><strong data-start=\"2470\" data-end=\"2493\">Responder consultas<\/strong> realizadas por formularios de contacto<\/p><\/li><li data-start=\"2535\" data-end=\"2620\"><p data-start=\"2537\" data-end=\"2620\"><strong data-start=\"2537\" data-end=\"2562\">Enviar notificaciones<\/strong> relacionadas con compras, actualizaciones o incidencias<\/p><\/li><li data-start=\"2621\" data-end=\"2699\"><p data-start=\"2623\" data-end=\"2699\"><strong data-start=\"2623\" data-end=\"2666\">Mejorar el funcionamiento del sitio web<\/strong> y analizar estad\u00edsticas de uso<\/p><\/li><li data-start=\"2700\" data-end=\"2775\"><p data-start=\"2702\" data-end=\"2775\"><strong data-start=\"2702\" data-end=\"2729\">Garantizar la seguridad<\/strong> del sitio y el cumplimiento de la normativa<\/p><\/li><li data-start=\"2776\" data-end=\"2861\"><p data-start=\"2778\" data-end=\"2861\"><strong data-start=\"2778\" data-end=\"2821\">Personalizar la experiencia del usuario<\/strong> mediante cookies y contenido adaptado<\/p><\/li><\/ul><p data-start=\"2863\" data-end=\"2951\">En ning\u00fan caso utilizaremos los datos del usuario para fines diferentes a los descritos.<\/p><hr data-start=\"2953\" data-end=\"2956\" \/><h2 data-start=\"2958\" data-end=\"2996\"><strong data-start=\"2961\" data-end=\"2996\">4. Legitimaci\u00f3n del tratamiento<\/strong><\/h2><p data-start=\"2998\" data-end=\"3042\">Tratamos los datos personales bas\u00e1ndonos en:<\/p><ul data-start=\"3044\" data-end=\"3403\"><li data-start=\"3044\" data-end=\"3148\"><p data-start=\"3046\" data-end=\"3148\"><strong data-start=\"3046\" data-end=\"3076\">Consentimiento del usuario<\/strong>, otorgado al aceptar la pol\u00edtica de privacidad o al utilizar el sitio<\/p><\/li><li data-start=\"3149\" data-end=\"3214\"><p data-start=\"3151\" data-end=\"3214\"><strong data-start=\"3151\" data-end=\"3175\">Relaci\u00f3n contractual<\/strong>, en el caso de compras o solicitudes<\/p><\/li><li data-start=\"3215\" data-end=\"3291\"><p data-start=\"3217\" data-end=\"3291\"><strong data-start=\"3217\" data-end=\"3237\">Inter\u00e9s leg\u00edtimo<\/strong>, para mejorar nuestros servicios y prevenir fraudes<\/p><\/li><li data-start=\"3292\" data-end=\"3403\"><p data-start=\"3294\" data-end=\"3403\"><strong data-start=\"3294\" data-end=\"3334\">Cumplimiento de obligaciones legales<\/strong>, cuando sea necesario emitir facturas o conservar informaci\u00f3n fiscal<\/p><\/li><\/ul><hr data-start=\"3405\" data-end=\"3408\" \/><h2 data-start=\"3410\" data-end=\"3445\"><strong data-start=\"3413\" data-end=\"3445\">5. Conservaci\u00f3n de los datos<\/strong><\/h2><p data-start=\"3447\" data-end=\"3631\">Los datos personales se conservar\u00e1n \u00fanicamente durante el tiempo necesario para cumplir con la finalidad para la que fueron recopilados. Esto puede variar seg\u00fan el tipo de informaci\u00f3n:<\/p><ul data-start=\"3633\" data-end=\"3919\"><li data-start=\"3633\" data-end=\"3689\"><p data-start=\"3635\" data-end=\"3689\">Datos de compra: durante el tiempo legal obligatorio<\/p><\/li><li data-start=\"3690\" data-end=\"3760\"><p data-start=\"3692\" data-end=\"3760\">Datos de contacto: mientras exista comunicaci\u00f3n o solicitud activa<\/p><\/li><li data-start=\"3761\" data-end=\"3845\"><p data-start=\"3763\" data-end=\"3845\">Datos anal\u00edticos: seg\u00fan los plazos establecidos por el proveedor de estad\u00edsticas<\/p><\/li><li data-start=\"3846\" data-end=\"3919\"><p data-start=\"3848\" data-end=\"3919\">Cookies: seg\u00fan la duraci\u00f3n definida en la configuraci\u00f3n del navegador<\/p><\/li><\/ul><p data-start=\"3921\" data-end=\"3991\">Una vez expirados los plazos, los datos se eliminar\u00e1n de forma segura.<\/p><hr data-start=\"3993\" data-end=\"3996\" \/><h2 data-start=\"3998\" data-end=\"4045\"><strong data-start=\"4001\" data-end=\"4045\">6. Comunicaci\u00f3n y transferencia de datos<\/strong><\/h2><p data-start=\"4047\" data-end=\"4181\">Sercarch no vende, cede ni comparte datos personales con terceros ajenos al funcionamiento del sitio, excepto en los siguientes casos:<\/p><h3 data-start=\"4183\" data-end=\"4227\"><strong data-start=\"4187\" data-end=\"4227\">6.1. Proveedores externos necesarios<\/strong><\/h3><ul data-start=\"4228\" data-end=\"4404\"><li data-start=\"4228\" data-end=\"4249\"><p data-start=\"4230\" data-end=\"4249\">Pasarelas de pago<\/p><\/li><li data-start=\"4250\" data-end=\"4287\"><p data-start=\"4252\" data-end=\"4287\">Servicios de hosting y servidores<\/p><\/li><li data-start=\"4288\" data-end=\"4340\"><p data-start=\"4290\" data-end=\"4340\">Herramientas de an\u00e1lisis (como Google Analytics)<\/p><\/li><li data-start=\"4341\" data-end=\"4404\"><p data-start=\"4343\" data-end=\"4404\">Plugins instalados en la web (Elementor, WooCommerce, etc.)<\/p><\/li><\/ul><p data-start=\"4406\" data-end=\"4519\">Estos terceros tratar\u00e1n los datos \u00fanicamente para prestar su servicio y bajo sus propias pol\u00edticas de privacidad.<\/p><h3 data-start=\"4521\" data-end=\"4554\"><strong data-start=\"4525\" data-end=\"4554\">6.2. Obligaciones legales<\/strong><\/h3><p data-start=\"4555\" data-end=\"4692\">Podemos revelar informaci\u00f3n cuando sea necesario para cumplir con leyes, procesos judiciales o requerimientos de autoridades competentes.<\/p><hr data-start=\"4694\" data-end=\"4697\" \/><h2 data-start=\"4699\" data-end=\"4733\"><strong data-start=\"4702\" data-end=\"4733\">7. Derechos de los usuarios<\/strong><\/h2><p data-start=\"4735\" data-end=\"4821\">El usuario puede ejercer en cualquier momento los siguientes derechos sobre sus datos:<\/p><ul data-start=\"4823\" data-end=\"5059\"><li data-start=\"4823\" data-end=\"4844\"><p data-start=\"4825\" data-end=\"4844\">Derecho de acceso<\/p><\/li><li data-start=\"4845\" data-end=\"4873\"><p data-start=\"4847\" data-end=\"4873\">Derecho de rectificaci\u00f3n<\/p><\/li><li data-start=\"4874\" data-end=\"4918\"><p data-start=\"4876\" data-end=\"4918\">Derecho de supresi\u00f3n (derecho al olvido)<\/p><\/li><li data-start=\"4919\" data-end=\"4955\"><p data-start=\"4921\" data-end=\"4955\">Derecho a limitar el tratamiento<\/p><\/li><li data-start=\"4956\" data-end=\"4994\"><p data-start=\"4958\" data-end=\"4994\">Derecho a la portabilidad de datos<\/p><\/li><li data-start=\"4995\" data-end=\"5019\"><p data-start=\"4997\" data-end=\"5019\">Derecho de oposici\u00f3n<\/p><\/li><li data-start=\"5020\" data-end=\"5059\"><p data-start=\"5022\" data-end=\"5059\">Derecho a retirar el consentimiento<\/p><\/li><\/ul><p data-start=\"5061\" data-end=\"5237\">Para ejercer cualquiera de estos derechos, el usuario puede ponerse en contacto a trav\u00e9s del formulario disponible en la web, indicando su solicitud y acreditando su identidad.<\/p><hr data-start=\"5239\" data-end=\"5242\" \/><h2 data-start=\"5244\" data-end=\"5276\"><strong data-start=\"5247\" data-end=\"5276\">8. Seguridad de los datos<\/strong><\/h2><p data-start=\"5278\" data-end=\"5470\">Sercarch aplica medidas de seguridad t\u00e9cnicas y organizativas para proteger los datos personales del usuario contra accesos no autorizados, alteraciones, p\u00e9rdida o destrucci\u00f3n.<br data-start=\"5454\" data-end=\"5457\" \/>Esto incluye:<\/p><ul data-start=\"5472\" data-end=\"5700\"><li data-start=\"5472\" data-end=\"5520\"><p data-start=\"5474\" data-end=\"5520\">Conexi\u00f3n segura mediante <strong data-start=\"5499\" data-end=\"5518\">certificado SSL<\/strong><\/p><\/li><li data-start=\"5521\" data-end=\"5577\"><p data-start=\"5523\" data-end=\"5577\">Protecci\u00f3n del servidor proporcionada por el hosting<\/p><\/li><li data-start=\"5578\" data-end=\"5602\"><p data-start=\"5580\" data-end=\"5602\">Contrase\u00f1as cifradas<\/p><\/li><li data-start=\"5603\" data-end=\"5663\"><p data-start=\"5605\" data-end=\"5663\">Actualizaciones peri\u00f3dicas de WordPress, plugins y temas<\/p><\/li><li data-start=\"5664\" data-end=\"5700\"><p data-start=\"5666\" data-end=\"5700\">Mantenimiento t\u00e9cnico preventivo<\/p><\/li><\/ul><p data-start=\"5702\" data-end=\"5806\">Aun as\u00ed, no podemos garantizar una seguridad absoluta, ya que ning\u00fan sistema es completamente infalible.<\/p><hr data-start=\"5808\" data-end=\"5811\" \/><h2 data-start=\"5813\" data-end=\"5837\"><strong data-start=\"5816\" data-end=\"5837\">9. Uso de cookies<\/strong><\/h2><p data-start=\"5839\" data-end=\"5928\">El sitio utiliza cookies para mejorar la experiencia del usuario. Las cookies pueden ser:<\/p><ul data-start=\"5930\" data-end=\"6085\"><li data-start=\"5930\" data-end=\"5970\"><p data-start=\"5932\" data-end=\"5970\">T\u00e9cnicas (necesarias para funcionar)<\/p><\/li><li data-start=\"5971\" data-end=\"6005\"><p data-start=\"5973\" data-end=\"6005\">Anal\u00edticas (para estad\u00edsticas)<\/p><\/li><li data-start=\"6006\" data-end=\"6028\"><p data-start=\"6008\" data-end=\"6028\">De personalizaci\u00f3n<\/p><\/li><li data-start=\"6029\" data-end=\"6085\"><p data-start=\"6031\" data-end=\"6085\">De terceros (redes sociales, Google Analytics, etc.)<\/p><\/li><\/ul><p data-start=\"6087\" data-end=\"6242\">El usuario puede configurar o rechazar las cookies mediante el aviso correspondiente mostrado al acceder a la web o desde la configuraci\u00f3n de su navegador.<\/p><hr data-start=\"6244\" data-end=\"6247\" \/><h2 data-start=\"6249\" data-end=\"6276\"><strong data-start=\"6252\" data-end=\"6276\">10. Enlaces externos<\/strong><\/h2><p data-start=\"6278\" data-end=\"6509\">Nuestra web puede incluir enlaces a otros sitios.<br data-start=\"6327\" data-end=\"6330\" \/>Sercarch no es responsable del contenido ni de las pol\u00edticas de privacidad de dichas p\u00e1ginas, por lo que recomendamos leer sus t\u00e9rminos antes de proporcionar informaci\u00f3n personal.<\/p><hr data-start=\"6511\" data-end=\"6514\" \/><h2 data-start=\"6516\" data-end=\"6558\"><strong data-start=\"6519\" data-end=\"6558\">11. Modificaciones de esta pol\u00edtica<\/strong><\/h2><p data-start=\"6560\" data-end=\"6829\">Nos reservamos el derecho de modificar esta Pol\u00edtica de Privacidad para adaptarla a cambios normativos, t\u00e9cnicos o funcionales del sitio. Las actualizaciones ser\u00e1n publicadas en esta misma p\u00e1gina.<br data-start=\"6756\" data-end=\"6759\" \/>La fecha de la \u00faltima modificaci\u00f3n se mostrar\u00e1 al final del documento.<\/p><hr data-start=\"6831\" data-end=\"6834\" \/><h2 data-start=\"6836\" data-end=\"6857\"><strong data-start=\"6839\" data-end=\"6857\">12. Aceptaci\u00f3n<\/strong><\/h2><p data-start=\"6859\" data-end=\"7051\">El uso del sitio web implica la aceptaci\u00f3n total de esta Pol\u00edtica de Privacidad.<br data-start=\"6939\" data-end=\"6942\" \/>Si el usuario no est\u00e1 de acuerdo con alguno de los t\u00e9rminos, debe dejar de usar el sitio de manera inmediata.<\/p><hr data-start=\"7053\" data-end=\"7056\" \/><p data-start=\"7058\" data-end=\"7107\"><strong data-start=\"7058\" data-end=\"7107\">\u00daltima actualizaci\u00f3n: [13 de noviembre de 2025]<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pol\u00edtica de Privacidad En Sercarch valoramos la confianza de nuestros usuarios y nos comprometemos a proteger su informaci\u00f3n personal. La presente Pol\u00edtica de Privacidad explica c\u00f3mo recopilamos, utilizamos, almacenamos y protegemos los datos personales que se obtienen a trav\u00e9s de nuestro sitio web. Al acceder o utilizar esta p\u00e1gina, el usuario acepta los t\u00e9rminos descritos [&hellip;]<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:44px;left: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/sercarch.com\/en\/wp-json\/wp\/v2\/pages\/4426'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Reddit\" class=\"heateor_sss_button_reddit\" href=\"https:\/\/reddit.com\/submit?url=https%3A%2F%2Fsercarch.com%2Fen%2Fwp-json%2Fwp%2Fv2%2Fpages%2F4426&title=Sercarch%20-%20Just%20another%20WordPress%20site\" title=\"Reddit\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_reddit\" 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